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price and value

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Hello.
This is the Tokyo office.

It was so warm in Tokyo a few days ago that I didn't need a coat or muffler.
It's getting cold again, and we're back to winter.
I don't like the cold, so I can't wait for spring...

my job is
We visit our business partners who handle our products every day.
Propose new products and promote them while listening to sales trends.
Planning, implementing, and promoting product sales.

What made me happy recently was
Promote tasting of our products at our business partners' stores.
When we introduced this product, the product was very well received by our customers, and sales continued to increase.
Our business partners were also very happy.

What is important in this job is to understand the “value” of the product.
I think it's important to explain this clearly and make sure you understand.

I don't think our products are in the low price range if you just look at the selling price.
However, this does not mean that they are making a lot of profit,
​The necessary resources to sustainably carry out agriculture and reproduce high-quality products with added value.
It will be a fair price.

Basically, we do not lower prices for the purpose of sales promotion.
This is also to "continue to protect the quality of our products."

It is important to carefully convey this information and make them feel that the value is more than the price.
doing.

So, if that is conveyed well,
That value resonates with our customers and makes them happy.
We would be really happy if our business partners were also happy.

He who is seeking is seeking.

So, don't give up and I'll keep telling you!

 

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