Department stores near Hiroshima and Okayama, where our West Japan office is located, have been setting up year-end gift sections since last week, and we heard on the news that the so-called ``year-end gift shopping season'' has begun.
New Year's cards are on sale, New Year's food reservations are being made, and illumination events have begun in the city, making it feel like we are finally heading towards the end of the year.

It is said that midyear gifts and year-end gifts are shrinking year by year, but what do you think about them in your household?
I'm sure many people are lamenting that ``Japanese culture is fading,'' but one of the reasons for this decline seems to be that there is less of a desire to ``put all your heart into it.'' I think so. It may be a ritual or a relationship...
I think this is what young people today hate the most.
Under these circumstances, when we are at the store at special events, young people come and ask if we could make a recommended gift for their parents or someone they have cared for. When you touch it, it warms your heart and makes you happy.
I think this is an important Japanese culture that we want to protect.

I personally recommend the roast ham classic.
This product makes a great gift for discerning gourmets, and the recipient will be highly satisfied.
Also, I was surprised when I opened the box of the bone-in loin! This is a product with a voluminous feel.

Ark also has original gifts.
To make your loved one smile, and to keep your body healthy forever, why not give them a product that is free of chemical seasonings and synthetic additives?
You can also order by phone or from our website.

West Japan Office
Hirotaka Oka